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WHY CHOOSE MAGAZINES FOR YOUR ADVERTISING? Magazines have a special relationship with their audience; a strong bond of trust forms between the reader and his or her chosen magazines. A favourite magazine is often bought as a treat to be read when there are few distractions, resulting in a high degree of involvement. For the advertiser looking for direct response, readers of particular magazines constitute a clearly defined audience that can be reached cost-effectively with very little wastage. This audience can be reached in a multitude of ways through one phone call to Hearst Magazines Direct. |
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WHY CHOOSE HEARST MAGAZINES UK? Hearst Magazines UK now reaches 14.2 million adults and over 10.4 million women every year. Don’t miss this opportunity to maximise the reach of your campaign through our new magazine portfolios.
Each year we reach:
Source: NRS Jul 07 - Jun 08 |
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How to maximise your advertising with Hearst Magazines UK
CLASSIFIED ADVERTISING
The client sales team offers one point of contact for classified advertising across all magazines. Highly trained, our team can advise on maximising response levels by using individual magazines or a range of titles.
LOOSE INSERTS
The insert sales team offers one point of contact for loose inserts across all Hearst Magazines UK titles. A field sales team servicing both agencies and clients can advise on all aspects of using loose inserts from costs and availability to production enquiries.
PANEL POINT
Panel Point gives access to some of the most powerful brochure guides in consumer publishing. Advertisers have a three-way marketing opportunity: a ‘shop window’ for their product, a direct response telephone number and a customer database. Commanding display sites and featuring a freepost response service, we can provide a regular source of quality leads via e-mail or sticky labels.
COMPOSITE ADVERTISING
Composite advertisements offer an exciting and different approach to advertising. Created as ‘the perfect editorial’, pages are themed to bring together related brands. Pages are individually designed in-house and tailored to the specific magazine style. Ranging from 1/6 page to 1/2 page advertisements, composites offer advertisers an affordable alternative or complement to promotion and display
Competitions & Offers/ONLINE Directories
Hearst Magazines Direct can also advise you on promotional ideas online using the Competition & Offers channels on any or all of our websites or simply promoting your company via our Online Directories. For further details please contact us on 020 7927 4500 or email hearstmagazinesdirect@hearst.co.uk