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Living by the sea Coast celebrates all that is unique about the coast of the British Isles. It offers its readers escapism – the chance to dream about living by the sea by showing them the homes of those who already do. It caters for those with nostalgia for the seaside. It appeals to the British love of the sea and gives a renewed appreciation of what it means to be an island nation.
THE PROMISE To celebrate the British coast in all its variety by producing editorial content that is life-affirming, upbeat and occasionally idiosyncratic. The magazine will give the reader every month: • Arts and crafts • Coastal activities • Coastal property for sale • Decorating and furnishing ideas inspired by the sea • Gardens to admire and practical, horticultural advice • Health • Interiors of coastal homes (mostly in Britain but occasionally abroad) • Living the dream: people who have sold up and moved to the coast • Regional recipes using seasonal food • Restaurant and B&B and self catering recommendations • Small businesses • Stories of people and their coastal living • Travel to seaside locations
THE READER Coast has two types of readers: The URBAN ESCAPEE lives in the city but dreams of living by the sea. She has the sophisticated sensibilities of the city but also has a deep appreciation of what the coast offers: nature, good food, healthy outdoor living and a safe environment for her small children. She reads Coast to learn about those who have moved from the city to the country. She wants ideas to style her own home in coastal style and she want recommendations on what to buy. The COASTAL LOCAL lives by the sea and is fascinated by all things coastal. She wants ideas on what to cook, how to decorate her home and she wants information on activities and wildlife. She also wants to read about other coastal destinations to plan holidays and week-ends away. Both types of reader see Coast as their monthly treat and relish the photography, the blue skies, and the uplifting mood.
THE CLASSIFIED SECTION Coast offers classified advertisers the unique opportunity to target this ever increasing, valuable consumer group. |
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"Just a quick line to let you know that we have been really impressed with the success of advertising in Coast Magazine. We receive at least two or three bookings as a result of each issue being sent out, which more than pays for the cost of the advertisement!"
Amanda Brindley Carbis Bay Holidays |
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For more testimonials click here |
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