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TRIED, TESTED, TRUSTED Good Housekeeping combines unrivalled authority with consistent quality, value and entertainment. With an unsurpassed level of reader loyalty and trust it has unique experience of grown-up women and their lives. Its ongoing success and widespread appeal is due to the breadth, depth and excellence of the editorial content and the expertise of the Good Housekeeping Institute, its unique consumer research centre.
THE PROMISE Good Housekeeping sets out to be a lively, inspirational and essential part of women’s lives. It is the one magazine you can always trust; expertise and tireless attention to detail delivered in a positive and accessible way gives readers direct access to “the best of everything”. Each month Good Housekeeping brings its readers a wealth of information and advice on subjects ranging from food, home and family to fashion, relationships, health and beauty. Warm, entertaining and often surprising, delivering ‘what really matters in life’, so long as information is fact-based, there’s no subject that Good Housekeeping won’t cover.
THE READER The core Good Housekeeping reader’s partner, home and family is central to her life. She strives to provide a welcoming, secure and happy family environment. She has a comfortable lifestyle with a well equipped home. Quality is her byword. She is an experienced consumer who knows what she likes and is prepared to invest time and effort in everything she does and buys. She combines contemporary attitudes with the best of traditional values. No longer pressurised by the need to conform, she is confident in her roles and in herself. Her interest in “good housekeeping” extends to all areas of her life whether this is looking good, dressing well, taking care of herself and her family or planning her finances, holidays and lively social life. To her “good housekeeping” means being informed, discerning, organised and up to date.
THE CLASSIFIED SECTION The classified pages of Good Housekeeping provide affordable access to a highly responsive audience who spend wisely and widely. It has proven a valuable long-term investment for advertisers, who wish to be associated with this most trusted of magazine brands. |
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"Warren Evans have found Good Housekeeping to provide consistent volumes of good high-quality sales leads. We would have no hesitation in recommending them to other upmarket home interest based businesses."
Dave Gibson Warren Evans |
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For more testimonials click here |
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