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ALL YOU WANT FROM WHERE YOU LIVE House Beautiful satisfies the needs of home lovers looking for a trustworthy depth and breadth of home content. The mix of features is unique to the home-interest market and its friendly authority empowers and inspires and makes readers feel part of a lively community.
THE PROMISE Each month it offers style ideas, decorating inspiration, building advice, interior design, finance and gardening information and practical solutions to help readers get the best from their home. While presenting the latest products and design ideas, House Beautiful appeal is ‘timeless’ and relevant to a range of home styles – old and new, big and small, town and country. There is a strong emphasis on value for money. Design classics are balanced with supermarket finds and worthwhile investment buys with quality alternatives at budget prices. House Beautiful empowers readers to feel their homes can and should reflect their personalities and interests – and that great style isn’t the prerogative of the few.
THE READER The typical reader is female, in her mid-forties, married and has two teenage children. She lives with her family, often in a Home Counties town. Both her and her husband/partner, work locally. The House Beautiful reader manages the family finances and makes key decisions on all aspects of family life. She enjoys keeping her home looking up to date and will buy furniture from favourite stores like Laura Ashley, John Lewis and Marks and Spencer. She is a serial decorator, going through the house room by room every few years. She is also increasingly aware of environmental issues, and implements this around the house.
THE CLASSIFIED SECTION House Beautiful's responsive readers use the classified pages as a source of inspiration and as a directory of goods and services. The classified section is an extremely effective marketplace in which to reach those who delight in shopping for their home. Readership of the classified ads in House Beautiful is high with a strongly targeted focus on the home interest area. |
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"Hillarys Blinds have booked House Beautiful and have done so for as long as we have looked after their account because it targets their consumer effectively and they receive excellent response!"
Gary Revill Mediacom, |
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For more testimonials click here |
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