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Loose Inserts |
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Loose inserts offer huge creative freedom with which to showcase a product range, educate the consumer or elicit response with a simple call to action. At Hearst Magazines UK we can offer regional targeting, huge volumes and impressive subscription numbers. |
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“We have dealt with the Loose Insert Team at Hearst Magazines Direct and thoroughly enjoyed working with them. We have always found them to deliver a professional and friendly service. They are always willing to come to us with proactive business ideas and ways in which we can expand our clients business. They have a good understanding of the inserts market and the specific markets in which our clients operate which is a great help to our planning process.” DANIEL MICHELSON, PLANNER/BUYER CARAT DIRECT
“We found loose insert advertising in the Hearst Magazines UK portfolio an extremely effective way to reach our target market. Their titles are always on our A-list when targeting ABC1 women across the lifestages.” JITEN BAROT, DIRECT MARKETING MANAGER, LAURA ASHLEY
“The Hearst Magazines Direct team are one of the friendliest and helpful teams that I have had the pleasure of working with in the inserts industry. They always provide a very quick and accurate turnaround and will strive to give added value. A number of their titles consistently perform giving our clients strong response rates and are core to many campaigns.” ROSIE WARRINGTON, BUYING MANAGER, TRI-DIRECT |
Ratecard available on request
Additional postage costs will be charged on subscription runs according to the weight of the insert. Discounts are available for the increased volume of inserts. |
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LOOSE INSERT SPECIFICATIONS First dimension given must have a closed edge |
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Regional splits – Distribution regions mirror the ITV regions. |
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INSERT REGION
Eire Channel Islands Northern Islands Scotland London & South East Southern South West South Wales & the West North West North East Anglia Yorkshire Central |
TV REGION
RTE Meridian Ulster Border/Grampain/Scotland Carlton Meridian/South ITV West Country Central/Harlech Granada Border/Tyne Tees East Anglia/Yorkshire Yorkshire Central |
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