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Online Competitions & Offers |
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“63% of women claim a competition/offer is the main reason they click on an online advertisement” Survey Interactive, 2010
Hearst Magazines Direct offers promotional opportunities online in the form of hosting competitions and offers on our channels across 8 of the leading websites targeting both men and women including: |
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For more information on these websites click on the logos |
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Why should advertisers consider using competitions & offers? The majority of users that visit our websites click onto the competitions & offers channels to take part/advantage of these when visiting the site –
AllAboutYou.com: 67% / Babyexpert.co.uk: 72% / Cosmopolitan.co.uk: 78% / Handbag.com: 77% / Mensealth.co.uk: 52% / Youandyourwedding.co.uk: 60% NetObserver, April 2010 Competitions and Offers are a cheaper alternative to PR whilst also giving the client the opportunity upon request to gain invaluable data capture about the respondent. “4.6 million women online have responded to a promotional offer of competition” TGI Apr ‘08 – Mar ‘09 |
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Competition landing page example |
Competition BRANDED page example |
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PRICING & PACKAGE £1,500 for AllAboutyou.com & Handbag,com £500 for all other sites (Cosmopolitan.co.uk, Company.co.uk, Babyexpert.co.uk, Netdoctor.co.uk, Menshealth.co.uk & Youandyourwedding.co.uk)
30 day campaign period Comps & Offers ‘slot’ on homepage with (up to) 8 words of text; headline Fully branded competition & offer page including 2 images (Up to) 400 words to include in your text on fully branded page MPU (x1) on fully branded page Leaderboard (x1) on fully branded page (Up to) 4 URL links on fully branded page A revolving competition widget on each page driving traffic through to your FBP / promo boxes There is also the opportunity to supplement your online comps/offers package with added extras inclusive of: 1. Promotional Boxes to feature run-of-site 2. Data Capture 3. Text-link on e-mail news-letters 4. Seeding on popular websites such as Facebook, Twitter & Money Saving Expert
Case Studies We know that running a competition and/or offer on our sites will give our clients a great response but don’t just take our word for it – see what the results for yourself:
Boots on allaboutyou.com • 14,564 competition impressions • Over 7209 Competition entries to win a £200 Beauty bag • 1215 opt ins • 9 pages of user comments
Haribo on cosmopolitan.co.uk
• 1583 Competition entries to win 1 of 10 beach or park sets on Comopolitan.co.uk • 457 competition entrants to win 1 of 10 beach or park sets on Company.co.uk
Zizzi on handbag.com • 47,000 clicks to the voucher in the first weekend of the October campaign. • Over 400,000 total voucher clicks for that month. • Campaign had to be cut short due to restaurants not being able to cope with phenomenal response!
For further details please contact us on 020 7927 4555 or email hearstmagazinesdirect@hearst.co.uk |
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