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MAKING LIFE SIMPLE Prima delivers real life guidance, inspiration and ideas to simplify the lives of modern women today
THE PROMISE In Prima there is something for everyone – advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view. Prima is a trusted source of consumer information, advice on health and wellbeing, and best buys – where the high street is key.
THE READER The Target Readers are BC1C2 women, of all ages, but mostly in their forties. She leads a busy life but still values those well earned times to herself. She needs a magazine that knows and understands her, helping her feel confident and in control by reassuring her choices. She cares and takes an active interest in all issues that affect her and her family’s life. An optimist who believes anything is possible – and she’s always willing to help out. She’s a shrewd consumer, who appreciates tips and ideas to help her save time and money and is always looking for high street ideas and best buys.
THE CLASSIFIED SECTION The classified pages of Prima provide affordable access to a highly responsive audience who spend wisely and widely. |
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"I felt it necessary to Prima has a varied and superb audience that has proved within the last two years invaluable to our marketing/sales campaign. As a direct result of adverting within it we
JULIA FISH, |
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